South Assistants Brand Kit

The South Assistants wordmark is the defacto, streamlined representation of our brand, designed for clear visibility across both digital and print platforms. It embodies the brand in its most recognizable textual form. When utilizing the wordmark, it should be maintained in its original design and proportions to ensure consistency and recognition. We recommend using the South Assistants wordmark for most use cases unless otherwise specified.

The South Assistants symbol is a distinctive element of our brand identity, optimized for impact and recognition across various media. This symbol distills the essence of South Assistants into a concise visual form that is immediately identifiable. It is essential that the symbol be used in its original design and proportions to maintain brand consistency. Its use is particularly valuable in contexts where space is limited or where a more graphic representation is needed over text.

South Assistants' visual identity primarily utilizes black and white for marketing purposes, symbolizing simplicity and elegance. These two colors should be consistently used across all promotional materials to ensure brand recognition and coherence. While our brand includes a broader palette of colors, these are specifically reserved for internal use by South Assistants and are not intended for external applications.

South Assistants product screenshots are essential for accurate media representation and are available for use by the press. These images should not be altered in a way that misrepresents the product's interface or features. It is crucial to maintain the context and integrity of the screenshots when used, ensuring they accurately reflect the South Assistants product without implying unauthorized endorsements or partnerships. High-resolution images should be used to preserve the quality of the product portrayal.

South Assistants brand mockups are provided to ensure consistent and professional representation of our brand across various media. These mockups are designed to demonstrate how South Assistants products and branding elements should appear in different contexts and environments. Use of these mockups should strictly adhere to our brand guidelines without any modifications to the designs, colors, or proportions. They are intended for promotional purposes and must not be used in a way that suggests endorsement or association without explicit permission from South Assistants.